Masamba Kombucha
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Year
2020
Services
Branding
,
Design
,
Intro
Brand design for Masamba Kombucha to elevate packaging, logo, and messaging to reflect a vibrant, health-conscious, and eco-friendly ethos.
![](https://uploads-ssl.webflow.com/64a9d3a4baf5ea96e9ffdd7c/64a9decbd92cf06a00d32b84_masamba-hero.jpg)
Process
Distinctiveness
Through market analysis we identified key differentiators. Collaboratively, we crafted a unique visual identity and messaging strategy, aligned with the tagline "For those that drink different." A main goal was to integrate vibrant aesthetics, symbolizing individuality and health consciousness. Iterative feedback loops ensured Masamba's vision was captured.
![](https://uploads-ssl.webflow.com/64a9d3a4baf5ea96e9ffdd7c/64d44e2f549f56d761680803_masamba-brand-guide-100.jpg)
![](https://uploads-ssl.webflow.com/64a9d3a4baf5ea96e9ffdd7c/64d44ec25c68d3ec43b06124_masamba-icons-100.jpg)
![](https://uploads-ssl.webflow.com/64a9d3a4baf5ea96e9ffdd7c/64d44e2f240b51b7935cca3a_masamba-label-design-100.jpg)
![](https://uploads-ssl.webflow.com/64a9d3a4baf5ea96e9ffdd7c/64d44ebc8e8082fd7c58fc52_masamba-labels-100.jpg)
![](https://uploads-ssl.webflow.com/64a9d3a4baf5ea96e9ffdd7c/64d44ea14eefd6c6923ad1c2_masamba-footer-100.jpg)
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Result
Transcend competition
The revamped identity boldly set, Masamba apart from local rivals and imported South African brands.
- The tagline has become a rally cry for those seeking an exceptional beverage experience.
- The label designs exude vitality, utilizing vibrant colors and innovative typography.
- A harmonious fusion of modernity and eco-friendliness further amplifies the brand's allure.
- The brand is on its way to captivating a broader audience and carving a lasting niche in the market.
![](https://uploads-ssl.webflow.com/64a9d3a4baf5ea96e9ffdd7c/64d453c9665c7e4ace179ae7_masamba-web-hero.jpg)
![](https://uploads-ssl.webflow.com/64a9d3a4baf5ea96e9ffdd7c/64d4539c665c7e4ace17705e_masamba-mockup.jpg)
![](https://uploads-ssl.webflow.com/64a9d3a4baf5ea96e9ffdd7c/64d44f260eec1ae8e978de1c_baobab-mockup.jpg)
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