Lauren Altman Studio
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Process
Discovery and Vision
The process began with a comprehensive exploration of the brand's ethos. Lauren Altman Studio was dedicated to transforming vintage clothing into one-of-a-kind pieces of wearable art. This core principle of up-cycling and the intersection of fashion and art guided the entire branding journey. The logo was created from a customized font much like up-cycling are the roots of the brand. A custom font was created to allow use throughout.
![](https://uploads-ssl.webflow.com/64a9d3a4baf5ea96e9ffdd7c/64d252b948f66bed1c4620e3_lauren-altman.png)
![](https://uploads-ssl.webflow.com/64a9d3a4baf5ea96e9ffdd7c/64d252df846d23975bae636f_lauren-altman-logo-design.png)
![](https://uploads-ssl.webflow.com/64a9d3a4baf5ea96e9ffdd7c/64d252ec13921884111f4689_lauren-altman-custom-font.png)
Result
The result is a brand identity that speaks eloquently to the essence of luxury, up-cycled clothing merging with art. Lauren Altman Studio's brand radiated sophistication, creativity, and a commitment to sustainable fashion. The brand seeks to capture the attention of a discerning audience seeking unique, luxurious, and environmentally conscious clothing that is also a testament to artistic expression.
![](https://uploads-ssl.webflow.com/64a9d3a4baf5ea96e9ffdd7c/64d253055530778671b0cf90_lauren-altman-packaging.png)
![](https://uploads-ssl.webflow.com/64a9d3a4baf5ea96e9ffdd7c/64d25305846d23975bae97ff_lauren-altman-mockups.png)